What began as a simple backyard hobby has turned into a new food venture for David Beckham .

The injured Sixers guard and TikTok star becomes an ambassador for BeeUp as he continues rehabbing from his knee surgery.

David Beckham turns his passion for beekeeping into something sweet with the launch of a new snack line: Beeup. Here's what you need to know about the new honey-based snack.

David Beckham is putting families first with his latest entrepreneurial endeavor, which finds the soccer star shilling honey-based snacks for kids. Beckham’s new fruit snacks brand, BEEUP ...

“They remind me vaguely of drinking Kool-Aid at the community pool in the ’90s, which is an altogether happy memory, so thank ...

Co-founded by David Beckham and Shaun Neff, BEEUP is shaking up the kids' snack aisle with standout design, bold flavors, and simple ingredients, all rooted in the natural energy of honey.

Earlier this month, former athlete David Beckham threw his hat into the culinary ring with the launch of BEEUP, a new brand of fruit gummies. Inspired by his love of beekeeping, Beckham's new, ...

David Beckham's love for beekeeping and honey led to the launch of his new snack line, Beeup — a honey-powered fruit snack line. Beckham's non-GMO and gluten-free fruit snacks are made with real ...

David Beckham is on the mend. ... Victoria, who runs her own fashion and beauty empire, also shared a photo of a bunch of boxes of Beeup, the fruit snacks brand Beckham launched earlier this month.

LOS ANGELES, June 16, 2025 /PRNewswire/ -- BEEUP, a next-generation snack brand, launches in Target stores across the country today with its debut line of honey-powered fruit snacks. BEEUP is co ...