The superstar spread holiday cheer during Wednesday’s Halftime Show at the Christmas Day Texans-Ravens NFL game in her hometown of Houston, Texas, marking the first time Beyoncé performed songs from her hit 2024 album “Cowboy Carter” in front of a live audience.

The Baltimore Ravens’ victory over the Houston Texans managed an average minute audience of 24.3M viewers, and U.S. viewership peaked with more than 27M viewers during the halftime show. It was the most-watched Christmas Day NFL game on record (since 2001) among the 18-34 demo, with 5.1M tuning in.

Beyoncé’s performance at halftime has been better than the Houston Texans’ performance against the Baltimore Ravens.

Netflix scored a total of 65 million viewers for its Christmas Day NFL games between the Ravens-Texans and the Chiefs-Steelers

Netflix's first NFL Christmas Day doubleheader ended up being successful globally. The Baltimore Ravens’ 31-2 victory over the Houston Texans averaged 31.3 million while Kansas City’s 29-10 win at Pittsburgh averaged 30 million worldwide,

Netflix paid $150 million to air two NFL games exclusively on the streaming platform on Christmas Day and it yielded record-breaking viewing figures.

Netflix registered its most-watched Christmas Day ever after splashing $150 million on the exclusive rights to two NFL games on December 25 this year