Restaurant loyalty programs are increasingly popular, but they’re far from a silver bullet for driving traffic. Just ask ...

The once humble loyalty program where repeat customers received an occasional free coffee has evolved into an $8bn powerhouse ...

Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

U.S. News & World Report reveals the best hotel and airline loyalty programs based on member benefits, network coverage and ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Through the partnership with Connect by Live Nation, Platypus will become the exclusive footwear partner for Spilt Milk ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

Journey partners with a curated network of roughly 1,500 independent hotels and private rental homes, with more than 1,500 in ...