NBCUniversal has wrapped its upfront sales process, reporting “modest growth across its portfolio” driven by sports, Peacock and digital platforms. The Comcast-owned media giant doesn’t ...

NBCUniversal has closed its 2024-25 Upfront negotiations, touting "modest" advertising growth boosted by Peacock, sports and digital. The latest round marked the company's largest digital Upfront ...

By Mikey O'Connell TV Features Editor The invitation to NBCUniversal‘s 2025 upfront presentation promised “a sneak peek at the greatest two years in the history of any media company.” ...

Seth MacFarlane may have made network upfront history on Monday, opening the NBCUniversal presentation with a song-and-dance routine boasting the chorus, “NBCU has the shit you’re after!” ...

Did Madison Avenue fill NBCUniversal‘s coffers or not during this year’s decidedly difficult “upfront” market? The answer is hard to discern. NBCU’s stance in the 2024 market reflects a ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of presentations known as the upfronts.

NBCU’s sports ad troops achieved the highest level of upfront commitments ever, paced by double-digit year-over-year growth in Sports Digital. Hispanic sports ad spending, with Telemundo as the ...

NBCUniversal has closed its 2024-25 Upfront negotiations, touting “modest” advertising growth boosted by Peacock, sports and digital. The latest round marked the company’s largest digital ...