Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

After a decade with Nike as its apparel partner, the University of Tennessee said it's switching back to Adidas.

The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...

The grumblings from around Knoxville for the past couple of months became official on Wednesday afternoon when Tennessee ...

Let's kick off a Thursday edition of 'The Joe Gaither Show on BamaCentral' with Mason Woods and Katie Windham as we discuss college athletics apparel contracts, ...

The Volunteers are switching from being a Nike school. The post More Than Jerseys: Tennessee–Adidas Deal Brings in NIL Money ...

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

Tennessee football will switch from Nike back to Adidas in 2026, marking its first apparel change in over a decade.

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.