LOS ANGELES (AP) — Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

Per Austin Karp of the Sports Business Journal, Prime Video's coverage of the crown jewel race at Charlotte got around 2.6M viewers, marking a solid NASCAR debut for the platform.

Prime Video’s time broadcasting NASCAR this season has come to an end to the disappointment of many fans. The streaming giant did a masterful job of presenting the product to fans.

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast ...

Two NASCAR insiders shared their thoughts on Prime Video’s coverage of the Coca-Cola 600 at Charlotte Motor Speedway. On The Teardown podcast, Jeff Gluck and Jordan Bianchi of The Athletic ...

LOS ANGELES (AP) — Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal ...

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

Prime Video's NASCAR viewership averages 2.16 million as younger fans tune in Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season. AP; Jun 25, 2025 ...