Darwin Santos is a technical SEO and AI product leader who coined "The Great Decoupling of Search" to describe the historic shift in search economics. He founded Add To Cart AI and created GSC Guardian,

The memorial, held at Pike Park, where Santos loved to play, featured organizers and elected officials who shared their connection to the Rodriguez family

Santos Bravos is the name of both the project and the final group that will emerge from it. This initiative marks HYBE's first attempt to apply its renowned global pop artist development system-responsible for launching many K-pop superstars - in a Latin American setting.

In 2012, Rodrigo Santos claimed he could retain 90 percent of the existing walls and foundations of a home owned by Mel Murphy, while goosing its size from 854 square feet to 5,139 square feet — a project that was, parodically, characterized as a “remodel.” Instead, it collapsed one year later and tumbled down the side of Twin Peaks.