Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service ...

Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...

A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.

Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape.

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

Google Search Console has two new comparison views within the performance reports. The two views were added earlier this ...

Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

This June 2025 core update came a few months after Google’s first core update on the 2025 year, the March 2025 core update.

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers ...

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive ...

Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting ...