Marketing measurement is often messed up for reasons that have been written about ad nauseum: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic ...

Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21 ...

Why did Walmart buy Vizio? What happens when a CTV campaign turns on the S&P500+? Is Google losing its search engine edge?

According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch ...

Google also announced that it will incorporate its existing commerce media suite, which was previously available through ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...