Artificial Intelligence has come a long way, and marketers have strived to adapt to its rapid evolution. Now, with the rise ...

ASICS has named Felix the Samoyed, a fluffy internet favourite, as its new “Mind’s Best Friend” ambassador to promote the ...

This Mother’s Day, MARKETING-INTERACTIVE speaks to female leaders across the region who are not just managing both roles - ...

Samsung has expanded its leadership team across Asia Pacific as free ad-supported streaming TV continues to accelerate, with ...

McDonald's has unveiled its first-ever McSpicy museum in Singapore. In an Instagram post on Monday (12 May), the fast-food ...

Yeo’s is courting a new generation of tea drinkers with the playful launch of "Gen Tea" - a fresh take on identity and ...

American Tourister is inviting fans to "join the game" in its latest collaboration with Netflix’s hit series Squid Game, ...

Samsung has launched a new global campaign via BBH Singapore to spotlight how the Galaxy S25 Ultra, powered by Google Gemini, ...

The wait is over — the official finalists for MARKETING-INTERACTIVE’s Hashtag Asia Awards 2025 have been unveiled.

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

Following the bold success of its “Play big” brand push earlier this year, Lacoste is back with a new global campaign that ...

But for Ng Yau Chuan, now CEO of Golden Scoop (Baskin Robbins Malaysia and Singapore), marketing isn’t a stepping stone, it’s ...