Musician Tyla features in the seasonal effort that aligns with a marketing trend of brands asking consumers to unplug from screen time.

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster ...

Inspired by research showing 60% of parents say “no” more during the summer, the “Summer of Yes” showcases the brand’s better ...

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...