Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Sarah Mahoney @mahoney_sarah, May 2, 2025 ; Amazon’s first-quarter results beat expectations, with advertising revenue ...

A federal appellate court said a Facebook ID that was transmitted to Facebook was not "personally identifiable" because it ...

Looking across 11 media channels, marketing analytics firm Big Chalk says the average ROI is at $2.07. Linear TV media buys ...

Roku says its Q1 advertising "outperformed the U.S. OTT ad market and grew faster than overall Platform revenue." ...

"We saw an opportunity to highlight our unique liquid proposition in a cheeky way" with a focus on non-alcoholic margaritas, ...

A new Harris Poll finds nearly half say recent executive orders and policies have negatively affected their business's ...

Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns.

In the first quarter of 2025, 72.4% of all total day TV viewing (linear TV and streaming) was on ad-supported platforms -- with 27.6% on ad-free platforms, Nielsen says. Breaking this down further ...