The video is set against a black and white backdrop and has a superstar cast that includes Anthony Edwards, Missy Elliott, ...

Adidas Originals unveiled a star-studded, Avengers level lineup of musicians for their latest campaign. Narrated by Nick Fury (aka Samuel L. Jackson), the campaign video features artists such as Missy ...

HBE capstone event “Pathways & Pipelines,” explored how Black creativity builds bridges—preserving history, creating access, ...

Adidas Originals has enlisted a raft of superstars in service of the Superstar, the brand’s iconic shelltop sneaker that was ...

Adidas’ new “Superstar, The Original” campaign brings together cultural icons like Missy Elliott, JENNIE, and Samuel L.

Brothers Liam, 52, and Noel, 58, will reunite onstage for the first time in 15 years for their Live ‘25 world tour ...

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Shoppers will be able to customise their Oasis Live ‘25 apparel and get an exclusive look at archive adidas pieces worn by ...

The journey of sneakers is a testament to their versatility and cultural impact. Whether it’s the Air Jordan 1 sparking a revolution in basketball and streetwear, or the Adidas Superstar ...

Back to homepage / Live news Pricier trainers? Adidas warns on US tariff impact Frankfurt (Germany) (AFP) – German sportswear giant Adidas on Tuesday warned that US President Donald Trump's ...