For the second straight year, adidas is making a major investment in the high school NIL space. The brand announced six top recruits will be part of its Adizero Class of 2025 – with an emphasis ...

Alabama Crimson Tide star wide receiver Ryan Williams just added another major milestone to his already impressive resume, ...

The Aggies' class of 2026 commit wide receiver Madden Williams signed an early NIL endorsement deal with Adidas ahead of his high school senior season. This future Aggie is already capitalizing on ...

The Ohio State Buckeyes are a flagship for Nike Football. But the Swoosh just got Moss'd by its biggest competitor. Adidas has announced the signing of Buckeyes wide receiver Jeremiah Smith. Smith ...

In On3's NIL 100, Keys appears at No. 19 on their list of highest NIL valuations among high school athletes. The Tigers are No. 2 on On3's team recruiting rankings for 2026.

Adidas been aggressive with signing some of the top Class of 2026 recruits, with Atkinson being the latest. This adds an interesting spin to his recruiting process though, considering all five of ...

Off the court, she has multiple NIL deals, from Chipotle and BioSteel to partnerships with Stephen Curry’s SC30 Inc., Bose, Nerf, and Buick, making her one of the most marketable college ...

In response to Adidas' social media announcement, Keys replied, "Gods Plan 🙏🏾." In March, Keys announced his commitment to LSU. He chose the Tigers over offers from Alabama, Tennessee ...