WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max back to HBO Max ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

The change comes two years after Warner Bros ... Discovery explained that the decision to return to the HBO Max brand was multi-layered, citing the success of WBD’s streaming services and ...

said that a brand name “only goes so far when the business strategy is unclear.” “The changes to HBO Max force the question: What are WBD’s goals for HBO? Is it to reclaim their ‘quality ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Max is slated to rebrand back to HBO Max this summer The announcement comes just two years after HBO was dropped for the singular Max branding Warner Bros. Discovery believes that returning to the ...

Today, we are bringing back HBO, the brand that represents the highest ... After WBD announced the name change to Max, Oliver told his viewers, “Our business daddy took its content purge up ...