Just like German automakers, Hyundai wants to sell the impression of performance for those who can't afford the real thing.

COSTA MESA, Calif., January 23, 2013 – In its sixth consecutive year as a Super Bowl advertiser, Hyundai tackles the Big Game action with five game-day ads, including four all-new spots. Two of ...

Presumably, the Hyundai N Sport badge would be used in a similar fashion, either replacing the N-Line styling packages or slotting in above them to fill the void between entry-level and extreme.