Just like German automakers, Hyundai wants to sell the impression of performance for those who can't afford the real thing.

Hyundai is practically a regular at the Super Bowl by now, having run Big Game spots touting the Genesis, Genesis Coupe, Elantra and Brett Favre over the past few years. Those ads focused on more ...

Presumably, the Hyundai N Sport badge would be used in a similar fashion, either replacing the N-Line styling packages or slotting in above them to fill the void between entry-level and extreme.