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Campaign India4h
From overs to overkill: IPL ads hit saturation point
As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.
Social Samosa7d
IPL 2025 wraps up but was it worth the spend for advertisers?
IPL 2025 sparked a shift in brand strategy. Experts weigh in on whether this year’s Indian Premier League media moment ...
The Financial Express on MSN1d
Although the IPL saw over 100 advertisers, only a handful of campaigns impressed
It was during the IPL that CRED became a household name, evoking nostalgia with stars such as Madhuri Dixit, Rahul Dravid and ...
More noise, less nudge: IPL ads fail to stand out
This year's IPL began with one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir ...
exchange4media5d
Brands that broke the ground on CTV this IPL
In a season where every brand is vying for eyeballs during the Indian Premier League, Swiss Beauty has carved out a ...
The Print on MSN5dOpinion
Bengaluru stampede makes it clear—those managing IPL want the benefits without accountability
Every tragedy is a chance to learn. The Bengaluru stampede should serve as an eye-opener for Indian cricket fans. Euphoria ...