As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.

It was during the IPL that CRED became a household name, evoking nostalgia with stars such as Madhuri Dixit, Rahul Dravid and ...

The IP and data-driven enterprise aims will focus on sports, media, entertainment, music, fashion, food and lifestyle ...

TV ad spot is around Rs 25 lakh, while digital rates are up by 30%-40% to Rs 400 per mille (thousand impressions).

Winner of IPL 2025, Royal Challengers Bengaluru (RCB), might soon have new ownership. According to the reports, RCB owner ...

Gujarat Titans currently top the table with 16 points from 11 games and boast the second-best net run rate (NRR) after Mumbai Indians. With three matches, left-two of them at home, where they've ...

Oyo has said it is aiming to double the share of company-serviced properties in its booking revenue this fiscal year.

This year's IPL began with one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir ...

Laila, adopted by Vijay Mallya after her mother’s marriage, considers herself a member of the Mallya family. She has two ...

A stampede broke out during the Royal Challengers Bengaluru's (RCB) IPL 2025 victory celebrations in Bengaluru on Wednesday, June 4.

In a season where every brand is vying for eyeballs during the Indian Premier League, Swiss Beauty has carved out a ...

New Delhi: The just-ended 18th season of the Indian Premier League (IPL) continued to drive growth for restaurants, ...