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IPL 2025 sparked a shift in brand strategy. Experts weigh in on whether this year’s Indian Premier League media moment ...
The Financial Express on MSN2d
Although the IPL saw over 100 advertisers, only a handful of campaigns impressedIt was during the IPL that CRED became a household name, evoking nostalgia with stars such as Madhuri Dixit, Rahul Dravid and ...
This year's IPL began with one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir ...
As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.
Siya Wadhwan, Head of Brand Marketing at Boldfit ... strategy remains uncertain—but its immediate impact on campaign measurement during IPL 2025 is undeniable. For brands seeking transparency ...
The Print on MSN6dOpinion
Bengaluru stampede makes it clear—those managing IPL want the benefits without accountabilityEvery tragedy is a chance to learn. The Bengaluru stampede should serve as an eye-opener for Indian cricket fans. Euphoria ...
Joy Personal Care’s IPL play with KKR is more than a sponsorship; it’s a bold push into men’s skincare, a smart blend of ...
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