Mardell Oversaw Big Changes At The British Automaker. Jaguar Land Rover CEO Adrian Mardell is stepping down after 35 years at the automaker, including the last three as CEO. Marde ...

Jaguar Land Rover has debuted a new badge as it prepares to launch new electric vehicles this year, just months after another ...

The boss of Jaguar Land Rover (JLR) is to retire just months after presiding over a widely derided “woke” rebrand of the ...

There's Jaguar, of course, but Range Rover, Defender, and Discovery are becoming their own brands, rather than simply existing under Land Rover. As part of that, Range Rover has a new logo, though one ...

Yesterday we had a new logo from Porsche and now Jaguar Land Rover has revealed its new logo, which can be seen in the photo above, the company is changing its branding from Jaguar Land Rover to JLR.

Luxury brands Jaguar Land Rover and Porsche are each unveiling a new corporate identity. Now known simply by its initials, JLR aspires to remove ambiguity and amplify the unique DNA of each of JLR ...

Two years ago, Jaguar Land Rover, which prefers to be called JLR, announced a reshuffling of its brands. With just two brands spelled out right there in the name, you would think very little ...

Jaguar Land Rover will build the next generation of its Defender in Slovakia, adding to worries over the future of the British car industry. Posted 5:28 a.m. May 1, 2019 - Updated 5:26 a.m. May 1 ...

Luxury brands Jaguar Land Rover and Porsche are each unveiling a new corporate identity. Now known simply by its initials, JLR aspires to remove ambiguity and amplify the unique DNA of each of JLR ...