"Jeep in a Jurassic film makes sense to everyone. It's not forced," Francois said. In the TV spot, a Jeep owner finds a Carnotaurus hatchling and tries to raise it. "It doesn't smell like marketing.

A dinosaur is man's best friend in a new Jeep ad tied into the latest, and reportedly final, installment in the "Jurassic World" movie franchise. "Jurassic World Dominion" opens in theaters June 10.

Inspired by the 1992 Jeep Wrangler YJ Sahara vehicles that appeared in the original film, only 100 units are available and each package is individually numbered 00-99.

Marketing is an imprecise science. Put the two together, and you get things like Chrysler paying $3 million to get the Jeep Wrangler Unlimited showcased in the 2005 film Sahara.

Three different Jeep products include a Wrangler, a Gladiator, and even a classic Grand Wagoneer. The Jurassic World Dominion campaign isn’t a new partnership for Jeep either.

Jeep lashed itself to the new movie, Jurassic World Dominion, with both product placement of the gas-powered Jeep Wrangler in the hit film and with new TV advertisements that feature the upcoming ...

Inspired by the 1992 Jeep Wrangler YJ Sahara vehicles that appeared in the original film, only 100 units are available and each package is individually numbered 00-99.