So yeah, I'm trying to live up to it." While no athlete can compete with Jordan's influence in the sneaker industry, Durant has certainly exceeded all expectations. In 2023, Durant signed a ...

It does not favor the athlete, unlike the times with Michael Jordan where he dictated the terms. Jaylen Brown going his own way With all this going on in the sports business world, Jaylen Brown ...

JuJu Watkins is busy with more than just her ACL recovery this offseason. The USC star appeared at the Nike Athlete Think Tank alongside other star athletes and coaches, including WNBA legend Sue Bird ...

For financial advisors and tax professionals, Michael Jordan's first championship took meaning ... with a coveted client base of professional athletes and entertainers, though, the hardwood ...

“The Last Dance” is a documentary series that explores the extraordinary career of legendary basketball player Michael Jordan ... the series inspires many athletes, it also had a negative ...

Thirteen NBA players appear among the highest-paid athletes in history, with several joining Jordan and James in surpassing the billion-dollar threshold. Basketball luminaries Shaquille O’Neal ...

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on ...

For financial advisors and tax professionals, Michael Jordan's first championship took meaning beyond the ... Among advisors and tax pros working with a coveted client base of professional athletes ...