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The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...
Retail media is coming into its own, with financial services, tech companies and everyone in between getting involved. But a new report from IAB warns that the sector needs standardisation and ...
IAB has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts from the ...
Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...
SiriusXM satellite radio, long known for being commercial free, introduced an ad-supported tier on Tuesday that will give consumers a cheaper option and potentially boost the company's bottom line.
Yeah, those are some pretty compelling stats, and if you want to maximize your video efforts in the app, LinkedIn has published a new guide to help you with just that. LinkedIn’ ...
Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...
A rough opening date has been revealed as a major brand retailer moves closer to opening its new store in Northampton town ...
Companies that invest in building a structured, consistent and credible digital footprint position themselves to gain from a ...
Why is your brand's content suddenly falling flat? We asked digital marketers to spill the tea on what’s actually behind the ...
Sally Hyesoon Jeong discussed why Samsung chose a basic app layout for foldables, and also offered a glimpse into how the ...
LG Ad Solutions has launched operations in Australia, naming Alex Blundell Jones as commercial director to lead regional growth from Sydney.The announcement:LG Ad Solutions, a global leader in ...
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