I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and ...

Adobe ADBE continues to strengthen its enterprise focus through the Digital Experience segment, which combines creativity, ...

Adobe introduces AI tools GenStudio, LLM Optimizer and Agent Orchestrator to help businesses create content, boost visibility ...

While YouTube draws over 2.7 billion monthly active users and ranks as the most-watched streaming platform across all devices ...

All new videos uploaded on Facebook will soon be classified as Reels, simplifying how users publish visual content, social ...

Sky, Channel 4, ITV, and Comcast advertising have announced their intent to launch a premium self-service video ad ...

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

In a new ad, Google drops a tiny Pixel 10 tease while poking fun at iOS 26 features coming to the iPhone later this year.

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

As retail media networks face intensifying pressure to grow revenue while protecting their customer data, Demand Side ...