By partnering with the fledgling Athletes Unlimited Softball League (AUSL) — Major League Baseball is looking toward the ...

“Major League Baseball’s investment in the AUSL represents an opportunity to support softball’s long-term growth and expand ...

Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant ...

MLB announces its first major investment in women's sports with the launch of the Athletes Unlimited Softball League.

AUSL is Athletes Unlimited's fifth league since launching in 2020, when the organization launched an innovative single-site ...

The MLB is going to invest in an upcoming women’s softball league in the wake of a rise in the prominence of women’s sports ...

The AUSL is set to debut in early June and the women's professional softball league now has major investor: Major League ...

Major League Baseball (MLB) announced on May 29 that they have partnered and invested in Athletes Unlimited Softball League ...

This is something we’re really excited about,” MLB commissioner Rob Manfred told The. “We studied the space hard. We think it ...

MLB agreed to partner with Athletes Unlimited Softball League, while providing sales and marketing efforts, promotional ...