YouTube announced Open Call, which will let brands broadly request sponsored content from creators who are part of the ...

Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like ...

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting.

Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...

Agentic AI is potentially a game-changer in the digital payments sector. So says Suzan Bulyaba Kereere, President of Global ...

As retail media networks face intensifying pressure to grow revenue while protecting their customer data, Demand Side ...