What started as individuals monetizing content has rapidly evolved into something more sophisticated - creators are now becoming successful entrepreneurs.

In today’s Digest, we discuss the launch of Netflix’s of in-house ad tech suite across EMEA, Roblox’s in-game merch sales and Netflix’s use of AI to seamlessly integrate ads into the streaming ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

For years, creators have been chasing virality and hoping the money follows. But today, some of the most successful creators are flipping that script by focusing on commerce.

Online gaming platform Roblox has improved its commerce capabilities by launching its commerce application programming ...

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Walmart Discovered Pass is a first of its kind virtual product that delivers cross-platform value to Roblox users: driving discovery, deepening connection, and extending our brand promise across every ...

The ability to purchase physical products will be available in all-ages experiences for U.S. users ages 13 and up. Roblox ...

Roblox is bringing real world shopping to its digital in-game experience. Check out this piece to know all about what is ...