Various factors, which differ across generations, are causing consumers to abandon even their most beloved brands.

Investors have long searched for economic clues in unconventional data. The TikTok generation is taking it to the next level.

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

With new shopping features and personalized recommendations, OpenAI's chatbot is becoming the go-to stylist for a generation navigating fashion one prompt at a time.

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

The apparel retailer debuted the On Rotation concept as a way to fuel discovery shaped by the generation’s favorite brands.

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Roblox Dress To Impress may seem like a simple fashion title, but it's apparently one that brings in a big adult demographic.