AIREM takes a more holistic approach to beauty, inspired by the way Koreans practice self-care, with the ultimate goal of ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM combines the latest Korean innovations with Western ...

South Korea has reportedly blocked access for some of its ministries to Chinese start-up DeepSeek's AI models amid concerns ...

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

Salmon sperm, spicules, and exosomes—oh my! K-beauty has served as a north star in the skin care industry for over a decade ...

South Korea has long been a global leader in skincare and cosmetics, renowned for its cutting-edge innovations and ...

Global haircare brand Wella Professionals has officially withdrawn from the South Korean market. Industry sources on Feb. 2 revealed that Wella’s domestic distributor, Areteon, notified around 2,000 ...

The "hack" is said to originate from South Korea, where beauty treatments are highly popular. While it may look a little ...

Estée Lauder, the renowned luxury beauty and skincare brand, has announced a massive layoff of 7,000 employees, amounting to over 11% of its global workforce. The decision comes as the company ...

From the popularity of flamenco in Japan to African heavy metal bands, discover the unique ways cultural diffusion occurs ...