The Utah Hockey Club changed its name to the Utah Mammoth on Wednesday.

The team will now move forward as the Utah Mammoth. The team also released the jersey idea for the new identity, giving fans a chance to take everything in. This comes after a long process ...

After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

Utah's NHL franchise has officially become the Utah Mammoth after spending one season as the Utah Hockey Club, and many fans feel there is something quite ...

The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.

The very beginning of the B's. On this date in 1924, Charles Adams was awarded Boston’s NHL entry for $15,000. He selected the name ‘Bruins’ for its ferocity and toughness and chose brown & gold as ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the excitement being felt around the Utah Mammoth is palpable as they forge ahead ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The team even took the positive reaction to the hiccup as further ... For now, though, the focus is on launching the new Utah Mammoth brand. While fans had to wait for the official name, they ...

The Utah NHL franchise, formerly known as Utah Hockey Club, is now officially the Utah Mammoth after an enormous fan-based renaming campaign. Inspired ...