The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

New Starbucks CEO Brian Niccol is on a mission to revive the coffee chain. In the most tangible change since his appointment ...

US Health and Human Services Secretary Robert F. Kennedy Jr. said Starbucks Corp. Chief Executive Officer Brian Niccol ...

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

US Health Secretary Robert F. Kennedy Jr. said Wednesday that Starbucks CEO Brian Niccol has pledged to "further MAHA" the ...

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Starbucks shared that their protein powder should be able to be added to any of its cold foam flavors, but the current ...

Starbucks’ focus on employees becomes more apparent with its turnaround strategy, giving store managers a reason to cheer.

A representative for Starbucks confirmed to PEOPLE that the coffee chain will be rolling out a new protein cold foam as part ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the company is on the comeback trail.“I’m genuinely excited about the opportunity for ...