China’s Pop Mart says it is rolling out a mini version of its popular Labubu plush toys this month, along with a new long-fur version of the toothy little monster.

Pop Mart’s trending “Labubu” dolls fuel a global craze, with soaring sales, viral unboxings, and plans to double revenue through mini phone-hanging versions.

Shares in Chinese toymaker Pop Mart closed more than 12% higher on Wednesday, a day after the company posted a near-400% surge in net profit, driven by booming global demand for its Labubu dolls. Pop Mart, which trades on the Hong Kong Stock Exchange, ended the trading session up 12.5% after dropping as much as 4.7% at the start of the session.