When it comes to Cumberland Farms and Dunkin’ in this town, who’s to say when a brand has reached its saturation point?

WESTBOROUGH, Mass. — Neon Marketplace convenience stores will transition to Cumberland Farms locations in the near future.

Neon's nine stores across Rhode Island and Massachusetts will become Cumby's locations over the next few weeks.

Cumberland Farms parent EG group said it's a strategic growth move. © 2025 American City Business Journals. All rights reserved. Use of and/or registration on any portion of this site constitutes ...

Cumberland Farms is expanding, taking over nine Neon Marketplace locations in Rhode Island and Massachusetts. Donald Trump's ...

Neon Marketplace agreed Thursday to lease nine of its 10 locations to E.G. America, which operates several convenience stores and fuel retailers across the country.

The Neon Marketplace name will disappear from Southern New England. The company is leasing its locations to Cumberland Farms. The convenience chain's nine stores across Rhode Island and ...

Convenience store and gas station chain Cumberland Farms is further broadening its geographical footprint as the ...

Specifically, Rhode Island’s six Neon Marketplace stores, located in East Greenwich, Middletown, North Providence, Portsmouth, Providence and Warwick, will be rebranded into Cumberland Farms stores.

The stores, which are located across Rhode Island and Massachusetts, will be rebranded to EG’s Cumberland Farms banner.