Netflix, AI
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Netflix admitted to using generative AI in one of its TV shows, but only after it became widely popular - here's why that's a problem.
Opinion
3hon MSNOpinion
"Using AI powered tools, they were able to achieve an amazing result with remarkable speed," Netflix co-CEO Ted Sarandos said in a July 17 earnings call. He was referring to the recent Argentinian Netflix original The Eternaut,
Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.
Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and TV series.
The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look of a foreign sci-fi series.
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