In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

BeyondTrust announces significant cyberattack targeting its Remote Support SaaS, highlighting growing cybersecurity concerns.

Heinz is under fire for releasing ads that have been deemed racially insensitive, sparking significant public backlash.

BrightEdge’s strength is assurance: it asserts that if you follow the prescriptive prompts, you’ll be safe. Ahrefs answers ...

Writing from California, Wesley Mercer sits at the intersection of behavioural psychology and data-driven marketing. He holds an MBA (Marketing & Analytics) from UC Berkeley Haas and a graduate ...

London-based journalist Melody Glass explores how technology, media narratives, and workplace culture shape mental well-being. She earned an M.Sc. in Media & Communications (behavioural track ...

To learn more about our editorial approach, explore The Direct Message methodology. It’s a scene we’ve seen before. In early 2024, Heinz launched a new ad campaign that was meant to feel bold ...

Bain ’s 2024 gaming outlook echoes the red flag: 80% of gamers under 18 treat games as social hubs, yet their tolerance for opaque data harvesting keeps shrinking.. That oversimplification hides ...

When Babel PR first announced its transition to an employee-owned model in 2024, the headlines were quiet. A midsize UK-based communications agency pivoting its corporate structure doesn’t ...