The expansion of Impression-Based Remarketing gives advertisers more flexibility and cross-campaign reach for stronger audience targeting.

Led by co‑founder Jeremy Moser, uSERP runs editorial‑style link programs for fast‑growing SaaS and enterprise brands. Their ...

Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.

The integration lets advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.

AI is driving smarter, faster, and more ethical reputation repair. Discover the tools helping brands protect and rebuild their image online.

Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service ...

A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.

Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...

Friction-Inducing Latent Unasked Questions are the unasked questions your audience doesn’t know about. But if left unanswered ...

This June 2025 core update came a few months after Google’s first core update on the 2025 year, the March 2025 core update.

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.