Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21 ...

Why did Walmart buy Vizio? What happens when a CTV campaign turns on the S&P500+? Is Google losing its search engine edge?

Google also announced that it will incorporate its existing commerce media suite, which was previously available through ...

According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch ...

Marketing measurement is often messed up for reasons that have been written about ad nauseum: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...

Despite a 3% uptick in Q1 revenue, Criteo’s stock fell by roughly 15% on Friday after news of a pullback by a major retail ...

Atlas Technology Group's Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the ...

Does programmatic feel like it’s gotten more confusing? It’s not just you. Plus, Bing might not be as big a punchline as we ...

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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US ...