Success with agentic AI is picking up across the advertising world. What stands out is how the most forward-looking teams are ...

Media buyers using LightBoxTV’s platform will now be able to align their campaigns more closely with actual consumer buying ...

Bearman is a seasoned ad tech veteran, having built the Unity Ads team in EMEA, led X’s MoPub business up through a USD$1b ...

In today’s Digest, we discuss the launch of Netflix’s of in-house ad tech suite across EMEA, Roblox’s in-game merch sales and Netflix’s use of AI to seamlessly integrate ads into the streaming ...

On the supply side, AI helps respond to the market signals in real time to support various decisions backed by data. It ...

Equativ, the leading independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all ...

Co-developed by Displayce and J CDecaux, the "Airport Live Triggering" solution allows advertisers to activate their DOOH ...

, a leading media technology company specialising in the creation, management, and continuous evolution of custom algorithms ...

Kargo, the leading creative optimisation platform, has officially become one of the first ad tech agencies to be certified ...

Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software ...

A seasoned business development and digital sales executive, Kalyuzhny brings extensive international experience in ad tech ...

In today’s Digest, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musk’s antitrust ...