Artificial Intelligence has come a long way, and marketers have strived to adapt to its rapid evolution. Now, with the rise ...

This Mother’s Day, MARKETING-INTERACTIVE speaks to female leaders across the region who are not just managing both roles - ...

ASICS has named Felix the Samoyed, a fluffy internet favourite, as its new “Mind’s Best Friend” ambassador to promote the ...

McDonald's has unveiled its first-ever McSpicy museum in Singapore. In an Instagram post on Monday (12 May), the fast-food ...

Samsung has expanded its leadership team across Asia Pacific as free ad-supported streaming TV continues to accelerate, with ...

Yeo’s is courting a new generation of tea drinkers with the playful launch of "Gen Tea" - a fresh take on identity and ...

Samsung has launched a new global campaign via BBH Singapore to spotlight how the Galaxy S25 Ultra, powered by Google Gemini, ...

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

American Tourister is inviting fans to "join the game" in its latest collaboration with Netflix’s hit series Squid Game, ...

The wait is over — the official finalists for MARKETING-INTERACTIVE’s Hashtag Asia Awards 2025 have been unveiled.

Following the bold success of its “Play big” brand push earlier this year, Lacoste is back with a new global campaign that ...

But for Ng Yau Chuan, now CEO of Golden Scoop (Baskin Robbins Malaysia and Singapore), marketing isn’t a stepping stone, it’s ...