The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube.

Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.

The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to ...

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed ...

Olipop turns fans into influencers for pennies with PR boxes on Amazon The better-for-you soda brand partnered with Amazon Ads to rethink traditional creator unboxing videos and place everyday fans in ...

The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its ...

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.

Frosted Flakes and Venmo are supporting a Third Eye Blind concert that will feature Frosted Tips stations and throwback food and drinks.

Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original ...