Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth ...

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.

All five measures making up GfK’s Consumer Confidence Index have declined in January, putting the overall score at its lowest since the end of 2023.

The Information Commissioner’s Office has laid out its 2025 objectives as it looks to promote responsible data use.

Bold Bean Co is on a mission to make beans “desirable” for consumers, turning the category from something that has been overlooked and commoditised to a valued part of consumers’ diets.

Unseasonal weather and shaky consumer confidence has contributed to a dip in Primark’s UK sales. In a trading update for the ...

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

From pensions to the property market, TikTok is fast becoming the social platform of choice for a host of brands – some of ...

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

After recruiting Kendall Jenner for its latest campaign, Adanola believes a mix of virality, social-first thinking and ...

Innovation is the “primary enabler” of pricing for the consumer goods giant and remains a crucial component of its business ...

Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.