The media and entertainment company’s president of advertising sales and partnerships says brands must become authentic, ...

The Index Exchange CEO was a witness in the case and sees growing courtroom pressure as a sign we are “now entering a chapter ...

From connected TVs to seat-back screens and smart shelves, the next adtech frontier is physical, contextual and fully in ...

At Possible in Miami, Visa’s CMO revealed a sweeping set of AI-driven innovations aimed at reshaping how we shop, sell and ...

The retailer’s campaigns manager explains new work that will appear across its stores in the UK, Ireland and the Netherlands.

API connectors facilitate communication and data exchange between software applications. Oliver Barham of Locaria explains ...

Rather than flashy formats or scale, retail media’s future hinges on proving measurable business impact – an imperative that ...

When Mo Salah scored, sealing Liverpool FC’s Premier League title, he grabbed a Google Pixel and took a selfie with fans. We ...

People do wash their sheets,” the American businesswoman tells Possible 2025 as she shares how she manages to connect with ...

Bren Byrne, an award-winning creative strategist at Catapult, explains what happens when AI was fused with empathy for a ...

Integrating non-endemic advertiser rewards at various points in the customer journey is a highly effective retail media ...

This lighthearted spot with a twist was devised by creative ad agency Mischief. Who doesn’t love a talking horse? In a world of one-trick ponies, Elf Cosmetics has unveiled a new ad voiced by singer, ...