RJ Davis has become a top name in college basketball thanks to his outstanding skills and impressive NIL deals. The UNC Tar Heels guard boasts an estimated NIL valuation of $2 million, making him one of the most marketable athletes in the sport.

UNC graduate-student guard RJ Davis (4) and head coach Hubert Davis hug in the middle of a pre-game senior night celebration during the men’s basketball game against Duke on Saturday, March 8, 2025 at the Dean Smith Center. UNC lost 82-69.

Ahead of RJ Davis' final game at the Smith Center, UNC basketball coach Hubert Davis told a story about the first time he watched RJ play basketball.

Saturday's game vs. No. 2 Duke is UNC's final opportunity to make a statement before the postseason — and the final home game for R.J. Davis.

Over a month later against an undefeated Florida team during the Jumpman Invitational, UNC was down 46-34 at halftime. After taking the lead in the second half and losing it, North Carolina regained the lead, 81-77, with 4:03 to play. In almost a mirror image of the Kansas game, UNC was outscored 1 3-3 for the remainder of the game.

Following the game, head coach Hubert Davis talked about his team's efforts and coming up short when he met the media. Here is what Davis had to say about the Tar Heels. All quote

RJ Davis hits a jumper to put North Carolina on top of Duke for the first time.